Growing up playing soccer, Lindsay the CEO, found herself constantly on the sidelines with her head upside down, frantically trying to put her hair tie back in. Then as a busy mom on the go, she found her hair ties slipping on many levels. Tired of hair ties performing poorly and not being aesthetically pleasing, she decided to do something about it. She wanted to make hair ties that were not only functional, but fashionable and less damaging to hair. And that’s exactly what she did!